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WMU Professor and Director of the Community Health Education program, Robert Bensley, is responsible for developing the eHealth Behavior Management Model on which wichealth.org is based. The website focuses on parent-child feeding behavior as part of the nutrition education of the WIC program (the U.S. Department of Agriculture Special Supplemental Nutrition Program for Women, Infants, and Children).

The website uses techniques that provide individualized behavior change education to WIC clients across numerous parent-child feeding behaviors—and recently, that website hit one million client lessons.

The system is now used in agencies located in 19 different states across the nation, many using it as a primary form of secondary nutrition education contact. wichealth.org is in its 11th year and at the present pace, is expected to reach the next million mark in a little over 2.3 years.

WIC estimates that on average, one client is reached every five minutes—24 hours a day, seven days a week, 365 days a year—for over 10 years.

To learn more, please follow the links below:

WIC — WICHEALTH.ORG

WMU — COLLEGE OF EDUCATION AND HUMAN DEVELOPMENT NEWS